Should I buy Apple TV 4K or Chromecast?

Buy Apple TV 4K if you use an iPhone, AirPods, HomePods, Apple Fitness+/Arcade, or care about the fastest, smoothest interface and a device you can keep for years. It is usually the better premium choice.

Buy Chromecast with Google TV if you want the cheaper option, use Google services heavily, and mainly need the big streaming apps without paying Apple TV 4K prices. It is the better value if you can find it new at a good price.

My practical pick: for most Apple households, get Apple TV 4K. For budget-conscious buyers, get Chromecast with Google TV only if it is still readily available in your country and meaningfully cheaper; otherwise compare Apple TV 4K with Google’s current Google TV streaming device lineup instead. Availability and model lineups can vary by retailer and country, so check local stock and official product pages before buying.