Can AI help me choose what to buy on Prime Day?

Yes. AI can help you choose what to buy on Prime Day by narrowing options, checking whether a deal matches your needs, comparing products side by side, and flagging things to verify before checkout.

A practical way to use it:

1. Start with your actual need: “I need noise-canceling earbuds under $150 for commuting and calls.”
2. Ask AI to compare the top deal options by must-have features, not just discount size.
3. Have it list tradeoffs: battery life, warranty, compatibility, size, subscription requirements, return window, and whether an older model is being cleared out.
4. Use Amazon’s shopping tools and reviews to sanity-check the recommendation.
5. Before buying, verify the current price, seller, return policy, and whether the “deal” price is actually lower than the normal recent price.

Amazon has also been adding AI shopping help, including a “Help Me Decide” tool designed to suggest products based on a customer’s browsing, searches, shopping history, and preferences. That can be useful, but you should still treat AI as a decision helper—not the final authority—because prices, availability, seller quality, and promotions can change quickly on Prime Day.