Is it better to use Etsy or Amazon Handmade?

It depends on what you sell and how you want to operate, but for many small or newer sellers, Etsy is often the easier place to start. It typically has a lower barrier to entry, a large audience already browsing for handmade, custom, and giftable items, and a setup that’s usually simpler for solo creators or small shops.

Amazon Handmade can make sense if you already have a product that sells reliably, can keep up with demand, and want access to Amazon’s broader marketplace. It may be a better fit for sellers who are comfortable with higher-volume operations, stricter fulfillment expectations, and competing more on speed and convenience.

Quick rule of thumb

• Pick Etsy if: you’re starting out, selling in smaller quantities, offering customization, or want a simpler storefront.
• Pick Amazon Handmade if: you already have steady production, strong margins, and a plan for fast, reliable shipping at scale.

Practical note

Exact fees, approval rules, and shipping options can change over time, so it’s best to check the current official seller information for both platforms before deciding.