Should I buy a Fire TV Stick or Roku?

For most people, buy a Roku. It’s usually the better “just stream my apps” choice because the interface is simpler, setup is quick, and it doesn’t push you as hard toward one shopping/content ecosystem.

Choose a Fire TV Stick instead if you already use Amazon services a lot, want stronger Alexa integration, or care about casual gaming more than Roku’s simpler experience. The day-to-day streaming difference is not huge: both handle the major streaming apps, so the best pick mostly comes down to interface preference and ecosystem.