How is AI being used in the 2026 World Cup?

At the 2026 FIFA World Cup, artificial intelligence is being integrated across several core areas of the tournament to improve officiating accuracy, elevate the broadcast experience, and offer deeper tactical insights.

Key applications of AI during the tournament include:

• Officiating Support: AI systems are being utilized to assist referees, helping to streamline decision-making on the pitch and provide faster, highly accurate officiating support.
• Real-Time Match Analysis: Advanced AI algorithms analyze live match data as it happens, offering instant tactical insights, tracking player movement patterns, and translating complex on-field dynamics into readable statistics.
• 3D Player Avatars and Digital Twins: Broadcasters and digital media are using AI to generate real-time 3D player avatars and virtual "digital twins" of the pitch. This technology allows fans to visualize plays from brand-new angles and interact with virtual representations of the matches.
• Transparency and Fan Engagement: By quickly decoding complex plays and refereeing decisions, the technology aims to enhance overall match transparency and keep fans more deeply engaged throughout the tournament.