QUESTION
Is Amazon Prime worth it after price increases?
Yes — Amazon Prime is still worth it for many households, but only if you use the shipping benefits regularly or value the included extras.
A simple break-even test: if you would otherwise spend more than about $139 a year on shipping, Prime is probably worth keeping. It’s also easier to justify if you use Prime Video, Prime Day deals, photo storage, or other included perks.
It’s probably not worth it if you mostly buy from Amazon a few times a year, can wait for slower free-shipping minimums, or don’t use the streaming and other benefits. In that case, paying month-to-month only during heavy shopping periods can be smarter than keeping the annual plan.