QUESTION
Is Fitbit Premium worth paying for?
For most people, Fitbit Premium is worth about $10/month or $80/year only if you actively use the extra coaching, guided workouts, deeper sleep/stress insights, mindfulness content, readiness-style reports, or wellness challenges. If you mainly want step counts, heart-rate trends, basic sleep tracking, exercise logging, and notifications, the free Fitbit app is usually enough.
Typical pricing
- Monthly: about $9.99/month
- Annual: about $79.99/year
- Trials/promos: often free for 6–12 months with certain Fitbit devices or retailer bundles
Best practical rule: use the free trial if you have one, then keep Premium only if you use the Premium-only content at least a few times per week or if the deeper sleep/stress reports genuinely help you change your habits.
Prices and trial offers change often, so check the current Fitbit app offer and recent completed listings/promotions before paying.