Should I sell art prints on Etsy or Shopify?

Choosing between Etsy and Shopify depends on your budget, marketing experience, and business goals.

Etsy is best for beginners and hobbyists. It offers a built-in audience of active shoppers, making it easy to get your first few sales without a marketing budget. However, you have very little control over your branding, and Etsy's fees will eat into your profits as you scale.

Shopify is best for serious artists looking to build a long-term brand. It gives you complete control over your store's design, customer data, and email lists. The trade-off is that you must drive 100% of your own traffic through social media, SEO, or paid ads, and you must pay a fixed monthly subscription fee.