Why does Apple TV+ have fewer shows than Netflix?

Apple TV+ has fewer shows than Netflix because Apple chose a smaller, originals-first strategy, while Netflix built a huge all-purpose library over many years.

Why that happens:

• Apple TV+ focuses on originals and curated prestige titles instead of a big mix of licensed shows.
• Netflix has a head start and has spent years adding originals, licensed series, movies, and international content.
• The business goals differ: Netflix needs breadth to fit almost any viewing mood; Apple TV+ is a premium add-on inside Apple’s broader ecosystem.
• Licensing is expensive, and Apple has generally not tried to match Netflix title-for-title.

Bottom line: Netflix is built for scale and variety. Apple TV+ is built for a smaller, higher-profile catalog.