Will AI shopping hurt product review sites?

Probably yes, but not in a simple one-way way.

AI shopping and AI-style search can hurt product review sites by answering more shopping questions directly and reducing click-throughs from search results, which can lower traffic and affiliate revenue. Sites that depend mainly on SEO and affiliate links are likely to feel the most pressure.

That said, it is unlikely to wipe out all review sites. Sites with original testing, strong brand trust, hands-on video, community discussion, or highly specialized benchmarks may hold up better. In practice, many review publishers will probably need to adapt their formats, add more original data, and diversify revenue. There is also evidence that some major publishers have pursued licensing deals with AI developers, which suggests the industry may also evolve through partnerships, not just disruption.

So the short answer is: AI shopping is a real threat to some review sites’ business models, but it will more likely shrink and reshape the market than eliminate it entirely.