Will Amazon start using AI shopping agents?

Short answer: Amazon is already using AI in shopping, but there is no solid public basis to say it has broadly started letting autonomous AI shopping agents shop and check out on customers’ behalf.

What is known:

• Rufus is Amazon’s customer-facing AI shopping assistant. It helps shoppers compare products, summarize information, and get recommendations inside Amazon’s shopping experience.
• Amazon has also built seller-facing AI tools such as Project Amelia to help merchants with tasks like support, inventory, and sales insights.

What is not safe to assume without current verification:

• That Amazon has enabled fully autonomous buying agents for customers.
• That Amazon is broadly optimized today for third-party AI agents to browse and complete purchases end-to-end.
• That Rufus or Alexa can already auto-checkout in a general, consumer-ready way.

So the most accurate answer is: Amazon is definitely using AI in shopping, but widespread autonomous AI shopping agents are not something you should assume is live for consumers today unless you can confirm a specific current announcement.