Will Google AI Mode kill SEO?

Probably not in the sense of eliminating SEO, but Google AI Mode is likely to change SEO a lot. It may reduce clicks for some simple informational searches because users can get direct answers on the results page. At the same time, many queries still depend on deeper pages, comparisons, brand trust, local intent, or purchases, so SEO is unlikely to disappear.

The practical shift is from only chasing keywords and blue-link rankings to also earning visibility in AI-driven summaries, building strong topical authority, and creating content that satisfies higher-intent searches. In other words: SEO is more likely to evolve than die.

What needs verification in your specific niche:

• whether AI Mode or AI Overviews are showing for your target queries
• how your organic CTR and impressions change in Search Console over time
• whether your content is being cited or paraphrased in AI-generated answers

A safe takeaway: don’t assume SEO is dead, but do assume the click-through patterns are changing and monitor your traffic closely.