Will Google AI Search still send traffic to websites?

Yes — in general, Google’s AI Search features can still send traffic to websites, but they may change how much traffic sites get and which pages benefit.

A safer way to think about it is:

• Some searches are answered more directly on the results page, which can reduce clicks for straightforward informational queries.
• Google AI features can also show clickable link cards and inline citations to source websites, which can still send users to those sites.
• The traffic that does arrive is often more qualified, since users may click after seeing a summary and have stronger intent.
• Pages with original, authoritative, or highly specific information are more likely to be cited and clicked.

So the answer is not “Google AI Search kills traffic” or “it sends the same traffic as before.” It tends to redistribute traffic: some pages lose easy clicks, while pages with original, useful, or highly specific information may still earn visits.

If you want to know the impact for a particular site or niche, check:

• Google Search Console for impressions, clicks, and query changes
• Analytics referral traffic from Google surfaces
• Whether your pages are being cited or linked in AI results
• Industry reports for your vertical, since the impact varies a lot

Because this area is changing quickly, it’s worth checking Google’s latest documentation and recent search analytics before making strategic decisions.