Will people search “is this worth it” more than “best product” in 2027?

Probably not as an exact-match search phrase. In 2027, “best product” is likely to remain the higher-volume generic query because it is broad, short, and fits many shopping categories. “Is this worth it” will likely keep growing as a decision-stage phrase, especially in reviews, Reddit-style research, AI search, and creator content, but it is less likely to surpass “best product” as a raw search term.

The better prediction: people will search in more value-and-context ways, such as “is [product] worth it,” “best [product] for me,” “is premium worth it,” and “should I buy [product] now.” So the intent behind “is this worth it” may gain importance, even if that exact wording does not beat “best product” in volume.