Will Reddit lose traffic from Google AI answers?

Probably some traffic, yes — but not uniformly.

Reddit is more likely to lose clicks on simple, factual, easily summarized queries when Google shows AI answers above the results. Those searches can become more “zero-click,” so fewer people need to open Reddit threads just to get a quick answer.

At the same time, Reddit can still hold up well — or even benefit — for queries where people want human opinions, recommendations, troubleshooting, or niche discussion. In those cases, AI answers may still point to Reddit as a useful source or leave users wanting to click through for deeper context.

So the short answer is:

• Likely down: generic informational searches
• Likely steady or up: opinion-driven, community, and problem-solving searches

The exact magnitude is uncertain and can change as Google’s AI UI changes, as citation patterns shift, and as user behavior evolves. If you’re tracking it for a specific topic or site, the safest way to know is to check Reddit-specific referral trends, Search Console data, and traffic from Google over time.