Will the 2026 World Cup make TV prices go up?

Probably not across the board. The 2026 World Cup is more likely to increase TV demand and retail stocking than to make all TV prices rise.

Best practical take: if you’re buying a TV for the tournament, don’t wait until the last minute. Retailers are already preparing for extra demand, and some popular sizes or midrange models could see weaker discounts or sell out closer to kickoff. But big sporting events often also trigger promotions, bundles, and advertised sales, so the effect may be “fewer great deals on the exact model you want” rather than a simple price hike.

What to do:

1. Start comparing prices now, especially for 55-, 65-, and 75-inch TVs.
2. Watch for pre-tournament sales rather than assuming prices will drop right before matches begin.
3. If you find a good price on the model and size you want, buy it rather than gambling on a late deal.
4. Check return windows and price-match policies, since sales can shift quickly around major events.