Will the 2026 World Cup make TV prices go up?

Probably not. The 2026 World Cup is more likely to lead to TV promotions and discounts than a broad price increase, because major sporting events are often used by retailers and manufacturers to push upgrade deals before the tournament starts.

Ahead of summer 2026, shoppers are already seeing promotions on OLED, QLED, and 4K Mini-LED TVs. If you’re planning to buy a new TV, the period before the World Cup is often the better time to look for deals.

That said, prices can vary a lot by model and retailer, and popular discounted TVs can sell out quickly. Exact prices can change, so it’s worth checking current listings from major retailers.